Loading
Polaroid Candles Pepper Bord Noodles Mandje Java Specials Spoon Noten Emping Pinda Han Fotos Soya Soup Lente ui Rempejek Lente ui Tea

Eating together shapes memories!

History

Plakband

1936

Enterprising

The Go family has always had an enterprising streak. They had a biscuit, cake and peanut shop, and sold bread, flour, vegetables, and whiskey too. As you can see on the picture, oma (grandma) even had a clothes shop at the age of 28.

Plakband

1950

Naarden

Starting in 1950, opa (granddad) and oma Go and their seven children gradually moved to the Netherlands, finally settling on the Van Lijndenlaan in Naarden, in an ordinary corner house with a garage behind it. Soon, spicy cooking aromas started to rise from both the kitchen and the garage, spreading throughout the neighbourhood.


Plakband

1954

Go en son

In 1954, Father Frans Go started working with opa in the garage, frying and baking Indonesian and oriental snacks and founding ‘Go en zoon’. All sisters and brothers lent a helping hand. They made Katjang Shanghai (crunchy peanuts), Bumbu (herb and spice mixes), Gado Gado (a salad of boiled vegetables), Krupuk (prawn crackers) and Teng Teng (peanut candy).

Plakband

1955

Restaurant 'Hokkie'

In 1955, Oma Go opened Restaurant ‘Hokkie’ (‘Happiness’) on the Singel in Amsterdam. Here, too, the entire family helped until late into the night.

Plakband

1956

Amsterdam

Go & Zoon production moved to the Gerard Doustraat in Amsterdam, and they opened a shop called ‘Warung Kita’, where the products were sold. The company started producing things such as Santen (concentrated coconut crème) and Serundeng (sautéed, grated coconut).

Plakband

1960

Shanghai nuts

Because the nut counters of the four Bijenkorf shops ordered so many Shanghai nuts, Frans Go invented a new production technique using coating pans. This technique is still used by many manufacturers. As such, Pa Go (pictured on the right) became the ‘inventor of the crispy cocktail nut’.

Plakband

1962

Badhoevedorp

For a number of years the company had a partner called Mr Tan, and the name of the company was changed to ‘Go-Tan’. In 1962, it was time to expand, and a new production space was found in Badhoevedorp on the Badhoevelaan. The company made a lot of Bumbus, but also Rempeyek (fried peanut cookies), Sambal Goreng Kentang (fried potatoes in chilli sauce) and large Krupuk (prawn crackers). Oma visited every day to fry Rempeyek or Krupuk, as this photograph shows.

Plakband

1966

Rhenen

In 1966, it truly became necessary to find a proper production facility. Such a facility was found in Rhenen, on the Vogelenzang. The production techniques invented by Frans Go became increasingly professional. His sister Poppy, who still lived in Indonesia, was a good cook and came over to help with the recipes, bringing her recipe book with her.

Plakband

1973

Pasars

Fairs and pasars were important points of contact with the public.

Plakband

1975

Opening nieuw bedrijfspand

Opening the new business premises
Frans Go had new business premises built on land he bought on the Spoorstraat in Kesteren. In 1975, the business celebrated the inauguration of the new premises.
Pictured: Oma Go 3rd person from the left, Frans Go in white shirt and tie, aunt Poppy with flowers, current director Bing looking back in green polo shirt, deputy and creative director Han Go on the ground in an orange shirt, commissioner and co-owner Cliff Go in green tank top.

Plakband

1980

Bumbus

On the picture Frans Go is checking the authentic Bumbus (Indonesian mixed herbs and spices).
Together with his sales director Lodewijk Tan, he ensured that the products gradually became widely available in the supermarkets. The ‘snack Krupuk’ (prawn crackers) became an especially important product.

Plakband

1984

Frans Go

This year, the company lost Frans Go (centre), who died at the age of 54 after a chronic illness. Lodewijk Tan took over the management. At the time, Frans Go’s sons - Cliff, Bing and Han - were 22, 20 and 14 years old respectively. Together with mother Go, they became major shareholders of Go-Tan. The sons decided to first finish their studies and gain work experience outside Go-Tan.

Plakband

1998

Three brothers

After finishing their studies, working for other companies, and running a Toko chain together, Bing and Han Go decided to become company directors after Mr Tan’s retirement. Oldest brother Cliff had a banking career in Jakarta and Singapore and became commissioner at Go-Tan. The company was now fully owned by the three brothers.

Plakband

2002

Stir-frying

As ‘stir-fry’ pioneers, Go-Tan developed and successfully marketed ‘Wok Essentials’. The colour purple gradually became the brand colour for Go-Tan products.

Plakband

2004

50th anniversary

The 50th anniversary of the business was celebrated in style with family, friends and relations. Of course, all families got together and plenty of excellent homemade food was served.

Plakband

2006

Chilli Sauce

Through the Foodservice market, Go-Tan Chilli Sauce became a favourite in Dutch households.

Plakband

2009

1st commercial

The first low budget commercial ‘Raad van Toezicht’ with Frans Go’s sisters was broadcast by regional broadcasters.

Plakband

2010

Brothers Go

The brothers Go at the Go-Tan stand on the Paris SIAL Food Fair. By now, Go-Tan products were sold across Europe. Thanks to Go-Tan, Krupuk also became known as Pétales Crevettes, Rekerchips, Pan de Gambas and Prawn Crackers.

Plakband

2011

Krupuk

New variants were added to the key Krupuk line, and the packaging got a ‘family feel’ with a picture of Han, his children, 2 nieces, a nephew, an aunt, a great-aunt and an uncle – all ‘Go’ family members – on the front.

Plakband

2012

2nd commercial

The successful new Krupuk line with the family members on the packaging was backed by the first national Go-Tan commercial, with Han himself and aunt Poppy's actual recipe book taking centre stage.

Plakband

2013

The Go-Tan Wokbus is born!

This modified Citroën bus now travels throughout the Netherlands and has even went to Belgium and Norway!
The bus can be found on many student orientation days and festivals. Have you seen the bus?

 

Plakband

2014

Go-Tan celebrates its 60th anniversary!

This anniversary was celebrated with family, friends and business associates. The decoration attached on the front of the factorywall was a gift from the staff to the brothers Go. In the summer of this year we opened our factory doors to the local public.

 

 

Contact

Visitor's address:
Spoorstraat 57
4041 CL Kesteren

Go-Tan B.V.
Postbus 7
4040 DA Kesteren
Tel. +31 (0)488 - 48 71 00

General information: info@go-tan.nl
Constomer service: service@go-tan.nl
Sales retail: verkoop@go-tan.nl
Sales foodservice: foodservice@go-tan.nl

E-mail form

Go-Tan Foodservice: www.go-tanfoodservice.nl

Frequently asked questions

Directions

Disclaimer

Disclaimer
THIS WEBSITE AND THE MATERIALS IN THIS WEBSITE ARE PROVIDED ON AN "AS IS" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. GO-TAN DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. GO-TAN DOES NOT REPRESENT OR WARRANT THAT MATERIALS ON THIS WEBSITE ARE ACCURATE, COMPLETE, RELIABLE, CURRENT, OR ERROR-FREE. GO-TAN DOES NOT REPRESENT OR WARRANT THAT THIS WEBSITE OR ITS SERVER(S) ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. 

Go-Tan reserves the right to change any and all content contained on this Website at any time without notice. Reference to any products, services, processes, or other information, by trade name, trademark, manufacturer, supplier, or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by Go-Tan. 

Limitation of Liability 
IN NO EVENT SHALL GO-TAN BE LIABLE FOR ANY DIRECT, SPECIAL, INDIRECT OR CONSEQUENTIAL DAMAGES, OR ANY OTHER DAMAGES OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, LOSS OF USE, LOSS OF PROFITS, OR LOSS OF DATA, WHETHER IN AN ACTION IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE), OR OTHERWISE, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF THIS WEBSITE OR THE MATERIALS CONTAINED ON, OR ACCESSED THROUGH, THIS WEBSITE. 

Applicable Law 
These terms and conditions shall be governed by and construed in accordance with the laws of the Netherlands, without regard to its choice of law principles to the contrary. You agree that any action at law or in equity arising out of or relating to these terms and conditions shall be filed only in Amsterdam, The Netherlands, and you hereby irrevocably and unconditionally consent and submit to the exclusive jurisdiction of such courts over any suit, action or proceeding arising out of this Notice. 

Modification & Amendments 
Go-Tan reserves the right to amend at any time any policies governing this Website, including this Notice and Go-Tan’s Privacy Policy, by posting the amended terms and providing notice of such amendments. The amended terms shall be effective immediately after they are initially posted on this Website. If you do not accept the amended terms, you should cease using this Website. 
Termination 

Notwithstanding any of these terms and conditions, Go-Tan reserves the right, without notice and in its sole discretion, to terminate your license to use this Website, and to block or prevent future access to and use of this Website. 
Severability If any provision of these terms and conditions shall be deemed unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these terms and conditions and shall not affect the validity and enforceability of any remaining provisions.

Privacy

Conditions

Cookies